Our tomato and potato farmers have long been stewards of their land—and we know that our long-term success depends on healthy soil. That’s why we have been evolving our sustainability initiatives to more closely partner with our farmers on regenerative agriculture.
Regenerative agriculture (regen ag) is an approach to farming that ensures land stays healthy and productive long-term. Although there is no single definition of regen ag, there is agreement on the important principles and that best practices will vary by farm.
Campbell’s regen ag work aligns closely with the USDA’s definition and emphasizes improving soil health, promoting natural resources, and strengthening farm resilience.
Being good stewards of the soil can be challenging for farmers due to cost, logistics, and lack of information on best practices and benefits. That’s why we created the Campbell’s Grower Grants fund, which complements our other regen ag programming. Over half of our tomato and potato farmers have participated in a grant project so far.
How Campbell’s Grower Grants work: Farmers apply to trial a new practice or to scale a trusted one on new acres. We then facilitate financial and technical support to help farmers build knowledge, reduce costs, and limit risk.
“Campbell’s Grower Grants helped us plant wildlife habitat seed in our dry land corners, turning otherwise unused ground into a beneficial space for wildlife and pollinators. We appreciate Campbell’s continued support of growers and the positive impact these programs have on farms like ours.” – Kyra Bula of Signature Farms
“Campbell’s Grower Grants helped us plant wildlife habitat seed in our dry land corners, turning otherwise unused ground into a beneficial space for wildlife and pollinators. We appreciate Campbell’s continued support of growers and the positive impact these programs have on farms like ours.”
Learn how some of our farmers are using their grants to implement regenerative practices:
E&H Farms in Oakdale, California is a third-generation operation run by Chris Gnos. Every year, he and his team have used Campbell’s Grower Grants to trial practices like plant tissue analysis for efficient fertilizer use, soil moisture sensors for precision irrigation, and compost applications for soil health.
At Signature Farms, growing potatoes runs in the family, which is why Kyra Bula decided to work with her dad on their Wisconsin farm. She has been leading several sustainability initiatives through the support of Campbell’s Grower Grants. These include the use of a drone to more efficiently apply crop protection products, and trialing mustard cover crops as a biological method for pest management. Kyra and her dad learned about the latter idea at Campbell’s potato summit.
CSS Farms grows potatoes for Kettle Brand and Cape Cod potato chips in Pasco, Washington and Bliss, New York. They have implemented a range of regenerative practices including incorporating diversity through crop rotations and cover crops. As participants in the three-year Campbell’s Ahold Delhaize USA partnership, CSS has adopted a few new practices, including utilizing nitrogen stabilizers and replacing diesel with solar panels to power irrigation systems.
By partnering with growers to advance regenerative practices, we’re helping farmers to increase their efficiency and resilience —so we can continue making food people trust for generations to come.
Check out our 2026 Corporate Responsibility Report.
