We believe community impact goes beyond financial contributions and traditional volunteerism. Last year we set a new goal: by the end of the 2029 fiscal year, we’ll provide the equivalent of $1 million in skills-based volunteering and pro bono consulting.
One way we’re bringing this commitment to life is through our annual ScopeAthon, a skills-based volunteering event designed to help nonprofit organizations solve complex challenges.
During ScopeAthon, nonprofit leaders work side-by-side with Campbell’s employees to identify the root cause of a challenge and develop a clear, actionable plan to address it. Employees with relevant skills and interests are paired with nonprofit teams accordingly.
Instead of producing a final deliverable in a single afternoon, ScopeAthon focuses on structured problem-solving and capacity-building. Together, nonprofit leaders and employee volunteers:
With guidance from our implementation partner, the Taproot Foundation, ScopeAthon helps nonprofits gain clarity and momentum, especially those with limited time or resources.
“The session made an impact with our nonprofit partner in a way that can drive results for the organization and build branding, marketing, and ultimately sales. It also genuinely made me feel proud to work for Campbell’s.” –Amanda DiCarlo, Director of Marketing – Distinctive Brands
“The session made an impact with our nonprofit partner in a way that can drive results for the organization and build branding, marketing, and ultimately sales. It also genuinely made me feel proud to work for Campbell’s.”
This year, we hosted ScopeAthon at our headquarters in Camden, NJ, bringing together:
Working in small cross-functional teams, employees collaborated directly with nonprofit partners to diagnose challenges, brainstorm solutions, and develop a scoped plan tailored to each organization’s goals and capacity.
By the end of the day, every nonprofit walked away with actionable next steps they could immediately begin implementing. Taproot estimated that Campbell’s employees had provided more than $70,000 in cost savings* to the nonprofits.
“We had such a great, thoughtful and multi-disciplinary group. Their perspectives were incredibly helpful in supporting us with generating a plan for identifying a corporate sponsor, retaining new partners and identifying our value in this space.” –Katie Belazis, Director, The Food Trust
“We had such a great, thoughtful and multi-disciplinary group. Their perspectives were incredibly helpful in supporting us with generating a plan for identifying a corporate sponsor, retaining new partners and identifying our value in this space.”
ScopeAthon doesn’t always end when the day does. Cathedral Kitchen, a longtime Camden neighbor, joined the event in 2025 hoping to strengthen its marketing to boost community engagement and donations. The ScopeAthon team spotted a clear starting point: a brand refresh.
That idea became a pro bono project outside of ScopeAthon, with Campbell’s designers partnering with Cathedral Kitchen through the fall and winter to redesign its logo and brand identity – including a special logo for its 50th anniversary.
Seeing the team return to ScopeAthon 2026 wearing shirts with the new anniversary logo was a full-circle moment, and a reminder of what sustained skills-based partnerships can unlock.
ScopeAthon is part of Campbell’s broader commitment to skills-based volunteering and community partnership. From career exploration opportunities for Camden students to long-term nonprofit collaborations, we continue to connect our people’s talents with community needs.
Together with our partners, we’re demonstrating how sharing professional skills with intention can help organizations grow and communities thrive.
*Learn more about Taproot’s Pro Bono Hourly Valuation.
