Revises Fiscal 2016 Full-year Sales Guidance and Outlines Factors Impacting Fiscal 2017

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CAMDEN, N.J., July 20, 2016 – Campbell Soup Company (NYSE: CPB) today outlined its strategies to unlock its purpose, potential and performance. Led by President and Chief Executive Officer Denise Morrison, executives detailed plans to strengthen Campbell’s business through four strategic imperatives:

1. Elevate trust through real food, transparency and sustainability;
2. Build digital and e-commerce capabilities;
3. Continue to diversify Campbell’s portfolio in health and well-being with fresh, organic and healthful foods; and
4. Expand Campbell’s presence in developing markets.