Just in time for soup season, Campbell’s Chunky has teamed up with Pabst Blue Ribbon to introduce two new soups. Learn more about our latest partnership.  

Bold flavors for beer and soup lovers 

They say timing is everything.  The Chunky team has explored beer flavored soup in the past as part of their mission to provide fans with bold flavors. After trying a few recipe variations, the unlock came when Pabst Blue Ribbon reached out about a potential collab to incorporate their beer.  

“It’s not our classic innovation story of insight to product development. We’re so happy with the end result.”

Mike Hackman, Senior Associate Manager, Chunky

After the brands agreed to work together in the fall of 2024, they set a goal to launch the collab in August 2025. Working at record pace, the team had samples by December and final recipes locked in February 2025.  

“This may have been the quickest timing for a collaboration I have ever worked on. Everyone was involved to bring this to the finish line.”

Robert Lawler, Product Development

The soups 

The end result? Two new soups created in record timing that bring together the crave-ability of Chunky and the smooth taste of Pabst Blue Ribbon. The innovation also showed the team’s competitive edge, currently being the only brand to offer a soup with chorizo on shelf.*   

• Campbell’s Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup is packed with savory chorizo sausage and hearty potatoes simmered in creamy cheese infused with Pabst Blue Ribbon Beer flavor. 

• Campbell’s Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans is perfect for brisk fall days and features seasoned beef, hearty beans and smoky bacon, all infused with Pabst Blue Ribbon Beer flavor. 

Hungry hour 

To celebrate the launch, Chunky and Pabst Blue Ribbon hosted a dive bar takeover at Ray’s Bar in New York City. Attendees were among the first to try out the new soups paired with an ice-cold PBR and took home custom-branded merch. 

@campbells.chunky

Bringing the bold and satisfying to Ray’s Bar alongside Pabst Blue Ribbon! Check out everyone who clocked in to hungry hour 🥣🍻 #nyc #soup

♬ Alone In This City – Whiskey Rivers

Where to try 

The two new soups will be sold exclusively at Walmart. Chunky and Pabst Blue Ribbon are also bringing their soup to fans through a food truck sampling tour at Walmart stores across the country.   

Visit the Chunky website or nearest Walmart to find these new soups and other offerings near you! 

*Source: Circanna