Goldfish brings new flavors to life with one goal in mind—to create delightfully snackable moments. This past summer, Goldfish introduced its latest limited edition flavor, Awesome Sauce.

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We bet you’ve never tasted a flavor this awesome. NEW Goldfish Awesome Sauce flavored crackers are swimming onto a shelf near you, for a limited time starting in June!

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Inspired by sauce lovers, designed for snackers 

Tapping into fans’ passion for special sauce—that creamy, spicy, and sweet magic that elevates your chicken tenders, fries, or burger—the Goldfish team worked hard to capture this summer’s bold flavor in your favorite cracker.  

“Our goal was simple: capture the intensity of the ultimate sauce experience in Goldfish form. No dipping, no mess, just bold flavor in every bite.”

Melanie Preston, Senior Brand Manager, Goldfish 

The flavor profile starts with a sweet mustard that transitions to a spicy pickle flavor and barbecue flavor, finishing with a smoky aftertaste.

“It’s unexpected yet familiar, and it’s a crowd pleaser and super craveable,” said Pilar Gaytan-Arroyo, Sr Manager, R&D, Crackers. “I knew this was a winner when employee testers asked for samples to take to their next meeting.” 

Timing is everything 

While Awesome Sauce debuted this summer, you may be surprised to learn it was ready to go two years ago. Our teams are always studying trends and making flavor predictions to figure out what the next craving is going to be. We kept Awesome Sauce in our flavor vault until the timing was right to bring to shelf. That patience paid off with a drop that was bold and unexpected!   

Winning flavors, always 

Awesome Sauce follows a winning track record of limited-edition flavors from the Goldfish team, including Spicy Dill Pickle, Butterbeer, OLD BAY, and Dunkin’ Pumpkin Spice Grahams.  

Explore the full portfolio of flavors on the Goldfish website.