We have used colors derived from natural sources in the majority of our portfolio for many years and are transitioning away from FD&C colors for the last few remaining products.  

The big picture: For more than 155 years, we have made great food that people love. Our company is consumer-led, brand-powered and food obsessed. Our commitment to making great food means we adapt to consumer needs and lead with innovation. People want simpler, recognizable ingredients—and we’re responding.

What this means: While our use of FD&C colors is limited, we’re transitioning our remaining products:

• In the second half of our 2026 fiscal year (March-August), we will no longer produce any of our food or beverages with FD&C colors.
• The transition means that Lance crackers and V8 Splash will use colors derived from natural sources, such as annatto and purple carrot juice concentrate. Our regional Snacks brands such as Jay’s, O-Ke-Doke and Tom’s and cookie brands like Archway and Stella D’oro will also no longer use FD&C colors.

Why it matters: We’ve been actively reviewing our portfolio and tracking the evolving regulatory environment. People are increasingly seeking better-for-you options with simpler, recognizable ingredients. This move reflects both consumer preferences and our commitment to making great food.

Go deeper: Using colors derived from natural sources is not new for us. Goldfish crackers have used colors sourced from plants for more than 15 years.

• For instance, red Goldfish get their color through a mix of beet juice concentrate and paprika extracted from sweet red peppers.

What’s next: Our products with FD&C colors will be off shelf as inventory clears.

Image description: Annatto and purple carrots, which will be used to color products like Lance crackers and V8 splash