CAMDEN, N.J.–(BUSINESS WIRE)–April 21, 2003–Campbell Soup Company (NYSE:CPB) today announced the appointment of Denise M. Morrison as President of Global Sales, Chief Customer Officer, reporting to President and Chief Executive Officer Douglas R. Conant. Morrison will be responsible for all of Campbell’s sales, including North America, Europe and Asia Pacific. She succeeds Larry S. McWilliams who recently was named President of North America Soup. Her appointment is effective April 28, 2003.
Morrison, 49, brings to Campbell nearly three decades of experience in consumer products, including more than 20 years’ experience in senior positions in general management, sales, marketing and distribution in the food industry. She joins Campbell from Kraft Foods, where she was Executive Vice President and General Manager of the company’s Snacks and Confections divisions, responsible for such leading brands as Planters nuts, Lifesavers and Altoids. Prior to Kraft, she was Senior Vice President at Nabisco, Inc. where she led the Nabisco Food company’s sales organization and was General Manager of the Down the Street division. Nabisco was acquired by Kraft in 2001. Previously, Morrison held senior sales and marketing positions at Nestle, USA. She also was Manager of Business & Project Development at Pepsi-Cola Bottling Company and began her career in the sales organization at The Procter & Gamble Company.
Commenting on today’s appointment, Conant said, “I am absolutely delighted to have such a high-performing leader join the Campbell team. Having had the privilege of working with Denise, I have the highest regard for her strong leadership and management skills. She is the consummate, customer-focused, results-driven leader who is known for her ability to motivate and inspire her teams. Our commitment to winning with our customers and consumers in the marketplace is unwavering. During the last two years, our customer teams, led by Larry McWilliams, have made significant progress in leveraging our scale and strengthening our relationship with our retail partners. I am confident that under Denise’s leadership, we will accelerate these efforts as part of our strategy to transform Campbell Soup Company.”
Morrison said, “I have spent my career working to build and grow great brands and Campbell’s lineup of powerful brands is an ideal opportunity for me. I am also excited about the opportunity to work with Doug Conant once again. I greatly admire his leadership style and business acumen. I am committed to work with Campbell’s customers and the sales organization to deliver exciting and innovative products and programs efficiently, effectively and conveniently.”
Morrison is a native of New Jersey and holds Bachelor of Science degrees in Economics and Psychology from Boston College, where she graduated magna cum laude.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverage, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco-American” canned pastas and gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and “McDonnells” brands. The company is ably supported by approximately 25,000 employees worldwide. For more information on the company, visit Campbell’s website on the Internet at www.campbellsoup.com.
CONTACT: Campbell Soup Company Michelle M. Davidson (Media) (856) 968-4390 or Campbell Soup Company Leonard F. Griehs (Analysts) (856) 342-6428 SOURCE: Campbell Soup Company
