Donation Raises Awareness to the Annual Salvation Army Red Kettle Fundraising Campaign
PHILADELPHIA, Dec. 2 /PRNewswire-FirstCall/ — Campbell Soup Company (NYSE: CPB) today presented a $1 million check to The Salvation Army to help address the issue of child hunger in America and raise awareness to the organization’s annual Red Kettle fundraising campaign. According to the United States Department of Agriculture, 14 million children in America are hungry or at hunger risk.
Campbell’s million-dollar donation reflects a donation of $10,000 to The Salvation Army in the name of 100 celebrities who were named honorary Campbell Kids as part of the company’s celebration of the Campbell Kids 100 birthday in 2004. The donation will be used to fund programs that directly assist children affected by or dealing with hunger. For more than 100 years, Campbell’s soups have been a favorite of kids across America.
The all-star roster of celebrities includes musicians Tim McGraw and Amy Grant, actor Peter Graves, NBC Today’s weatherman Al Roker, Olympic gold medalist figure skater Sarah Hughes, New York Giants’ defensive end Michael Strahan, Philadelphia Eagles’ quarterback Donovan McNabb, hockey legend Wayne Gretzky, and baseball pitcher and five time Cy Young award winner Randy Johnson.
“While millions of children look forward to the holiday season, millions more are simply looking to find their next meal. Hunger in America is something that continues to be a major issue, and is something that we should all remember as we take part in this season of giving,” said Larry McWilliams, President, Campbell U.S.A.
Each year, thousands of Salvation Army Red Kettles serve as collection stations around the nation beginning the day after Thanksgiving, and continuing through Christmas Eve. Donations to the Red Kettles stay local, supporting programs in the communities in which they were received. Last year, $93 million was raised through kettles, and helped The Salvation Army provide assistance for almost 33 million people in need throughout the United States.
The donation to The Salvation Army builds on Campbell’s commitment to hunger relief. Campbell has been a long-time sponsor of the annual Stamp Out Hunger! food drive with the National Association of Letter Carriers, the largest single-day food drive in the United States. The Stamp Out Hunger! campaign has raised more than 525 million pounds of food for the needy since its inception in 1992. Since 1997, Campbell and the National Football League have been working together to tackle hunger with food banks across the U.S.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery and prepared food products. The Company is 135 years old, with over $7 billion in annual sales and a portfolio of more than 20 market-leading brands. For more information on the Company, visit Campbell’s website on the Internet at https://www.campbellsoup.com.
SOURCE Campbell Soup Company -0- 12/02/2004 /CONTACT: John Faulkner of the Campbell Soup Company, +1-856-342-3738, [email protected]; or Tim Schramm, or Erin Bobal, both of Coyne PR, +1-973-316-1665, for Campbell Soup Company / /Web site: https://www.campbellsoup.com / (CPB) CO: Campbell Soup Company; The Salvation Army ST: Pennsylvania IN: FOD MUS ENT SU: NPT CHI MC -- NYTH129 -- 9600 12/02/2004 15:00 EST https://www.prnewswire.com
