Votes for Top Red Dress Designs and Stories Trigger Donations to the American Heart AssociationCAMDEN, N.J., Jan 05, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) and style expert Tim Gunn are making heart health fashionable by turning three people’s red dress designs into red-carpet-ready couture to help raise awareness and funds for the American Heart Association’s Go Red For Women movement.
Campbell’s “AdDress Your Heart” Design and Essay Contest invited people to share their personal stories about heart disease by designing a Campbell red dress inspired by a “heart-health hero.” Now, people can vote on their favorite to determine who will “make it work” on the red carpet with Gunn at the Woman’s Day Red Dress Awards this February to celebrate American Heart Month.
The three finalists’ stories and designs can be seen at CampbellsAdDressYourHeart.com. For every vote, from now until Jan. 28, 2010, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement (up to $625,000). In February, people can continue to trigger a donation by visiting the Web site and clicking on the winning design and story.
People from all over the country shared powerful stories about living with heart disease and striving for good health. “The winning designs are as inspiring as the heart health stories behind them,” said Gunn. “As someone who has been personally affected by heart disease, I am moved by the finalists’ commitment to addressing their heart health and honored to be a part of the AdDress Your Heart program.”
Every Dress Tells a Story
The dozens of contest entrants’ stories and designs were inspired by their real-life heart-health heroes, including neighbors, sisters and mothers. The essays were as varied as the heroes who inspired them. Whether sharing personal struggles, efforts to eat heart-healthy foods and exercise, or how they spread heart-disease awareness to their communities, the entrants were united in their desire to contribute to the fight against heart disease.
“At Campbell, we have a history of making great-tasting, heart-healthy products. Now, through the AdDress Your Heart Design and Essay contest, we invited real people to share their heart health stories,” said Michael Barkley, Vice President Campbell’s soups. “These inspired stories will help raise funds for the American Heart Association.”
The finalists’ stories include a heart disease survivor and people who have taken steps to live a heart-healthy lifestyle after witnessing their family members’ battle heart disease:
The winning design will become part of the Campbell heart health red dress collection, joining previous designs by Nicole Miller, Lisa Perry and Michael Vollbracht for Bill Blass. From a classic, pop-art-inspired Campbell paper dress from the 1960s to a series of high-profile red dress designs created to celebrate heart health, the Campbell red dress has become a symbol of the company’s focus on health and wellness and support for the cause.
Campbell Soup Company’s Commitment to Heart Health
This is the fourth year of Campbell Soup Company’s “AdDress Your Heart” program. The effort raises awareness and funds for the American Heart Association’s Go Red For Women movement by leveraging the red dress symbol to shine a spotlight on the fight against heart disease, the number one killer of women in the United States. Campbell has been a proud national supporter of the movement since 2006 and recently extended its commitment with plans to donate more than $3.6 million by 2012.
Campbell continues to offer more than 85 great-tasting products that fit into a heart-healthy lifestyle, such as all 25 varieties of Campbell’s(R) Healthy Request(R) soups, Low Sodium V8(R) 100% vegetable juice, Prego(R) Heart Smart Italian sauces and Swanson(R) Premium Chicken, which have been screened and verified to meet the American Heart Association’s certification criteria and display their heart-check mark.
About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
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SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves, 856-342-3717[email protected]orWeber ShandwickCaroline Thomas, 312-988-2305[email protected]
