Multi-Year Commitment to Raise More Than $1.5 Million for the Cause
CAMDEN, N.J., Nov. 7 /PRNewswire-FirstCall/ — Campbell Soup Company (NYSE: CPB) is proud to announce its support for the life-saving efforts of the American Heart Association’s Go Red for Women movement. To help raise awareness about the prevention of heart disease among women, Campbell has committed to a multi-year partnership and raising more than $1.5 million for the cause. The initiative includes a variety of activities, including donating a portion of sales from select products and creating specially designed fashion items that will be sold or auctioned with part of the proceeds going to the American Heart Association.
“At Campbell, we are dedicated to finding ways to help Americans achieve their daily health and wellness goals,” said Denise Morrison, President of Campbell USA. “As part of that mission, we are honored to team up with the American Heart Association to support this important cause and to help educate people about the number one killer of women, heart disease.”
The American Heart Association fundraising initiative is part of Campbell’s broader efforts to realize its corporate mission: Nourishing People’s Lives, Everywhere, Every Day. In addition to being a “Proud National Supporter” of the Go Red for Women movement, the company recently expanded its offerings of heart-healthy products to make it easier for people to eat a balanced, healthful diet. These include 17 new and reformulated varieties of Campbell’s(R) Healthy Request(R) soups and newly reformulated V8(R) 100% vegetable juice, which now has 19% less sodium. All are certified by the American Heart Association and display the heart-check mark.
About Campbell’s Center for Nutrition & Wellness (CCNW)
Campbell’s Center for Nutrition & Wellness (CCNW) is a global, cross-functional center comprised of experts from nutrition research, dietetics, food science and technology, agricultural science, culinary science, consumer insights, marketing, and communications. Advised by world-class science and medical advisors renowned in their fields of study, CCNW serves as a nutrition communications resource for outreach to consumers, customers, the health professional community and the media. The mission of the center is to provide reliable, credible, science-based information about nutrition and wellness and the role of Campbell brands in healthful lifestyles. Campbell’s Center for Nutrition & Wellness: taste and live the best of life.(TM)
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.3 billion. Founded in 1869, the company has a portfolio of more than 20 market-leading brands, including Campbell’s, Pepperidge Farm, Arnott’s, V8, and Godiva. For more information about Campbell Soup Company, our brands or current reduced sodium options, visit https://www.campbellsoup.com .
About the American Heart Association
Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation’s No. 1 and No. 3 killers, and other cardiovascular diseases, claim nearly a million American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, and advocacy so people across America learn what they can do to reduce their risk and live stronger, longer lives.
SOURCE Campbell Soup Company -0- 11/07/2006 /CONTACT: Juli Mandel Sloves of Campbell Soup Company, +1-856-342-3717, or [email protected] , or Gina Johnson of Weber Shandwick, +1-312-988-2367, or [email protected] / /Web site: https://www.campbellsoup.com / (CPB) CO: Campbell Soup Company; American Heart Association; Go Red for Women ST: New Jersey IN: HEA FOD REA SU: JVN SA-JR -- CGTU017 -- 9715 11/07/2006 09:15 EST https://www.prnewswire.com