Stadium Naming Rights Extended, 7,000 Tickets a Year for Community GroupsCAMDEN, N.J., Apr 02, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) and the Camden Riversharks today announced that they have extended their stadium naming rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030.
Under the terms of the agreement, Campbell will continue to hold the naming rights of the baseball park and will continue to sell its products, including “V8” beverages, “Pace” salsa and “Pepperidge Farm” rolls and snacks, at concession stands. Campbell also will receive 7,000 tickets per season–100 tickets per game–which it plans to donate to local community groups. The familiar 60-foot Campbell sign will remain in lights atop the stadium along with additional Campbell branding throughout the field.
Sean Connolly, President Campbell USA, said, “Campbell Soup Company is thrilled to extend its partnership with the Camden Riversharks. Baseball and ‘Campbell’s’ soup both hold a special place in American culture. In fact, they go together like, well, soup and a sandwich. We are proud to associate our company and brands with the fun and affordable family entertainment that the Riversharks provide thousands of families from across the Delaware Valley each season.”
Campbell has held the naming rights of the ballpark since 2001, the Riversharks’ inaugural season.
“We couldn’t ask for a better partner than Campbell,” said Adam Lorber, General Manager of the Camden Riversharks. “To be associated with such an iconic brand located right here in Camden is a great win for the team, the city and the community. We look forward to continuing our relationship for years to come.”
Connolly and Lorber were joined for the announcement by Robert Zane, Vice President of Real Estate Operations for Campbell; Jerry Buckley, Chairman of the Campbell Soup Foundation; and Peter Kirk, Chairman of the Camden Riversharks. The group also was joined by local community organizations, along with the Campbell Kids and Finley and Blueper, the Riversharks mascots, to celebrate the news.
During the news conference, Connolly presented William Perez and Luis Neco from the Cramer Hill Little League with an oversized pair of tickets representing the 7,000 tickets Campbell plans to donate to local community organizations each season. Last year, the Cramer Hill Little League played a baseball game on the South Lawn of the White House. Additional community organizations also were on hand, including representatives from Urban Promise, Woodlawn Development Corporation and Cooper’s Ferry.
“Thanks to Campbell and the Riversharks, Camden children will have an opportunity to enjoy America’s favorite pastime right here in their hometown,” said Perez, President of the Cramer Hill Little League. “We appreciate Campbell’s ongoing generosity and are grateful the company continues to be an active and supportive member of our community.”
Campbell’s Field is one of the country’s finest minor league baseball facilities. The 6,400 seat stadium was honored as “Ballpark of the Year” in 2003 by Digitalballparks.com, and in 2004 by Baseball America. The stadium offers unbeatable views of the Benjamin Franklin Bridge and the Philadelphia skyline and is instantly recognizable by the 60-foot lighted, iconic, Campbell’s sign that is visible from the Pennsylvania side of the river and the Ben Franklin Bridge. Amenities include 20 luxury suites, 417 club seats, Fat Jack’s BBQ picnic pavilion, and the Acme Fun Zone.
The Camden Riversharks play in the independent Atlantic League of Professional Baseball. They will take on the Southern Maryland Blue Crabs in their 2009 home opener, which is scheduled for 7:05 P.M. on Friday, May 1st. To purchase tickets or for more information, visit www.riversharks.com or call 1-866-SHARKS-9.
Community Organization Ticket Information
Community groups interested in requesting tickets can contact Campbell Soup Company via email at [email protected].
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
SOURCE: Campbell Soup Company
Campbell Soup CompanyAnthony Sanzio, 856-968-4390orCamden RiversharksPoorya Nayerahmadi, 856-583-0035