Stadium Naming Rights Extended, 7,000 Tickets a Year for Community GroupsCAMDEN, N.J., Apr 02, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) and the Camden Riversharks today
announced that they have extended their stadium naming rights agreement
for 10 more years to the end of 2020, with a company option to extend
the agreement to 2030.

Under the terms of the agreement, Campbell will continue to hold the
naming rights of the baseball park and will continue to sell its
products, including “V8” beverages, “Pace” salsa and “Pepperidge Farm”
rolls and snacks, at concession stands. Campbell also will receive 7,000
tickets per season–100 tickets per game–which it plans to donate to
local community groups. The familiar 60-foot Campbell sign will remain
in lights atop the stadium along with additional Campbell branding
throughout the field.

Sean Connolly, President Campbell USA, said, “Campbell Soup Company is
thrilled to extend its partnership with the Camden Riversharks. Baseball
and ‘Campbell’s’ soup both hold a special place in American culture. In
fact, they go together like, well, soup and a sandwich. We are proud to
associate our company and brands with the fun and affordable family
entertainment that the Riversharks provide thousands of families from
across the Delaware Valley each season.”

Campbell has held the naming rights of the ballpark since 2001, the
Riversharks’ inaugural season.

“We couldn’t ask for a better partner than Campbell,” said Adam Lorber,
General Manager of the Camden Riversharks. “To be associated with such
an iconic brand located right here in Camden is a great win for the
team, the city and the community. We look forward to continuing our
relationship for years to come.”

Connolly and Lorber were joined for the announcement by Robert Zane,
Vice President of Real Estate Operations for Campbell; Jerry Buckley,
Chairman of the Campbell Soup Foundation; and Peter Kirk, Chairman of
the Camden Riversharks. The group also was joined by local community
organizations, along with the Campbell Kids and Finley and Blueper, the
Riversharks mascots, to celebrate the news.

During the news conference, Connolly presented William Perez and Luis
Neco from the Cramer Hill Little League with an oversized pair of
tickets representing the 7,000 tickets Campbell plans to donate to local
community organizations each season. Last year, the Cramer Hill Little
League played a baseball game on the South Lawn of the White House.
Additional community organizations also were on hand, including
representatives from Urban Promise, Woodlawn Development Corporation and
Cooper’s Ferry.

“Thanks to Campbell and the Riversharks, Camden children will have an
opportunity to enjoy America’s favorite pastime right here in their
hometown,” said Perez, President of the Cramer Hill Little League. “We
appreciate Campbell’s ongoing generosity and are grateful the company
continues to be an active and supportive member of our community.”

Campbell’s Field is one of the country’s finest minor league baseball
facilities. The 6,400 seat stadium was honored as “Ballpark of the Year”
in 2003 by Digitalballparks.com, and in 2004 by Baseball America. The
stadium offers unbeatable views of the Benjamin Franklin Bridge and the
Philadelphia skyline and is instantly recognizable by the 60-foot
lighted, iconic, Campbell’s sign that is visible from the Pennsylvania
side of the river and the Ben Franklin Bridge. Amenities include 20
luxury suites, 417 club seats, Fat Jack’s BBQ picnic pavilion, and the
Acme Fun Zone.

The Camden Riversharks play in the independent Atlantic League of
Professional Baseball. They will take on the Southern Maryland Blue
Crabs in their 2009 home opener, which is scheduled for 7:05 P.M. on
Friday, May 1^st. To purchase tickets or for more information,
visit www.riversharks.com
or call 1-866-SHARKS-9.

Community Organization Ticket Information

Community groups interested in requesting tickets can contact Campbell
Soup Company via email at [email protected].

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

SOURCE: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio, 856-968-4390
or
Camden Riversharks
Poorya Nayerahmadi, 856-583-0035