CAMDEN, N.J., Aug 10, 2010 (BUSINESS WIRE) —
Campbell Soup Company(NYSE:CPB) today launched Campbell’s Soup Scan Sweepstakes, the first sweepstakes to use the Stickybits mobile application, to provide a fun and interactive way to build awareness of the brand’s redesigned label, enhanced shopper experience and great tasting soup selections.
Stickybits connects digital media to real-world objects via barcodes. With the Stickybits mobile application, users can scan any barcode and attach photos and video content for other users to discover and respond to. A person’s Stickybits activities can be shared across Facebook, Twitter and Foursquare.
“This sweepstakes is the first of its kind to use the Stickybits app,” said Seth Goldstein, Cofounder, Stickybits. “We are pleased to have Campbell as a charter advertising partner.”
People enter the sweepstakes by using the free application to scan UPC codes from labels of redesigned Campbell’s Condensed soup cans and sharing their impressions of the new designs by adding a photo, which is then posted on the Campbell’s Condensed soup Facebook page.
During the promotion, which concludes Oct. 1, people who visit the Campbell’s Condensed soup Facebook page can enter the sweepstakes by downloading the Stickybits‘ mobile application for iPhone or Android smart phones and have the chance to win $500 (entrants must be 18 years or older) by posting a picture of the new label. Persons without an iPhone or Android phone can also enter the sweepstakes directly from the Campbell’s Condensed soup Facebook page.
“By encouraging shoppers to seek out and interact with our iconic brand we hope to make them feel even more connected to the Campbell’s brand,” said Jennifer Gordon, Director – Global Advertising and Design, Campbell Soup Company.
The Campbell’s Condensed soup Facebook page and the Campbell’s Soup Scan Sweepstakes were developed by the interactive practice of G2 USA. Sweepstakes promotion and fulfillment are being handled by Strobe Promotions.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
About Stickybits
Stickybits connects digital media to real-world objects via barcodes. The company was started in 2010 and is based in New York City. For more information, contact [email protected] or visit www.stickybits.com.
About G2 USA
G2 USA is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.
About Strobe Promotions
Strobe Promotions, Inc. is a full-service promotion marketing firm that delivers strategic solutions for new media promotions. Current clients include: eBay, Campbell Soup Company, Visa, StubHub, and others.
SOURCE: Campbell Soup Company
Campbell Soup CompanyJohn Faulkner (Media)(856) 342-3738[email protected]