Multimedia Available: Campbell Announces New `Reality' Advertising Campaign for Soup Brands; TV Host Gordon Elliott Knocks on Doors to Urge `Make It Campbell's Instead'

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Multimedia Available: Campbell Announces New `Reality’ Advertising Campaign for Soup Brands; TV Host Gordon Elliott Knocks on Doors to Urge `Make It Campbell’s Instead’

Press Releases August 26, 2003

–(BUSINESS WIRE)–

Campbell Soup Company today announced the launch of a new,
reality-based advertising campaign under a single theme: “Make It
Campbell’s Instead.” The campaign, which will air throughout the
upcoming soup season, will support Campbell’s full line of soups
including the improved varieties of “Campbell’s” condensed soup, the
company’s new “M’m! M’m! Good! To Go” convenience platform, and
“Campbell’s Chunky” and “Campbell’s Select” ready-to-serve soups.

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    CONTACT: Newstream, New York
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    SOURCE: Newstream and Campbell Soup Co.

Press Releases