–(BUSINESS WIRE)–
Campbell Soup Company today announced the launch of a new, reality-based advertising campaign under a single theme: “Make It Campbell’s Instead.” The campaign, which will air throughout the upcoming soup season, will support Campbell’s full line of soups including the improved varieties of “Campbell’s” condensed soup, the company’s new “M’m! M’m! Good! To Go” convenience platform, and “Campbell’s Chunky” and “Campbell’s Select” ready-to-serve soups.
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CONTACT: Newstream, New York [email protected] SOURCE: Newstream and Campbell Soup Co.