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Food for Thought: Fall 2024

Food for Thought is our quarterly newsletter that shares company news and celebrates our people and achievements throughout our manufacturing network.

Each quarter, printed copies are mailed directly to your home and plant or warehouse. If you haven’t received your print copy of the Fall 2024 issue in the mail by Dec. 23, contact the communications team.

Fall 2024 Food for Thought

Our fall issue includes a snapshot of our company and brand founders through the years, new product spotlights and celebrations of milestone anniversaries.

Our new company name

Introducing The Campbell’s Company!

On November 19, shareholders overwhelmingly approved our name change to The Campbell’s Company! This subtle yet important change allows us to retain the iconic name recognition, trusted reputation and equity we have built over 155 years while reflecting the full breadth of our portfolio—the best in all of food. 

Celebrating milestone anniversaries

Project Helios makes history

Our current time keeping system, UKG’s Kronos Workforce Central, is retiring at the end of 2025. We’re taking this opportunity to transform our technology to enhance your experience, standardize processes and drive efficiencies across the network.

Benefits to you: 

  • Added convenience: The new technology will eliminate manual processes and workarounds and make timekeeping, scheduling and similar processes more convenient.
  • Better work-life balance: More flexible paid time off benefits, including personal holidays and paid sick time (at impacted sites) which will allow you to prioritize your health, well-being and family.
  • More money: We are introducing the Warehouse Incentive Program (WIP) and the maximum annual Manufacturing Incentive Program (MIP) bonus payout will increase to $1,000. 

Benefits to our company:

  • Top talent: Competitive benefits and upgraded technology helps attract and retain top talent. 
  • Data–driven insights: Enhanced reporting and real time data enables supervisors to make insightful decisions which boosts productivity.
  • Delivers on the promise of our One Supply Chain: Improves processes and standardizes policies across all sites which makes our Supply Chain more efficient and effective. 

Project Helios will be implemented across the network in three waves in 2025. Stay tuned for more information in the new year! 

Sheep snack and save

In September, 160 sheep showed up for work at the Hanover, Pa. plant. The day’s assignment: graze the solar field’s grass. 

Facilities Manager Jason Duvall came up with the idea when he saw the lawn mowing crew struggling to maneuver their equipment around the solar panels. “I originally thought about goats but was told they would chew through the wiring,” he said. Sheep only eat grass and weeds, so they are perfect for the job. 

The sheep will be brought from their nearby farm four times a year for two-week periods. Along with saving $8,000, this initiative helps our sustainability objectives, cutting emissions equivalent to over 400 hours of mowing each year. 

Caring for our communities

In late September, Hurricane Helene left a path of destruction across 10 states and impacted thousands of lives. Not long after, Hurricane Milton made landfall on the west coast of Florida. While our manufacturing facilities and warehouses faced flooding and minor damage, our team acted swiftly to resume operations and support local relief efforts.

Team Charlotte assembled a large donation of 18 double-stacked pallets of Lance Variety Pack Crackers. Logistics Manager Justin Federico and CDL Driver Jon Chambers brought the donations to the drop-off location and the next day the crackers were distributed to many of the hardest hit cities in the western part of the state. “Our plant has always been focused on giving back to the community,” said Justin admiring the team’s care and collaboration.

Team Lakeland, Fla. donated a variety of Campbell’s products including Pepperidge Farm Swirl Bread, cookies and V8 energy drinks to keep first responders fueled. “In times like these, it’s crucial that we come together as a community to withstand whatever comes our way,” said HR Manager Rubi Orbe.

In addition to local efforts, Campbell’s donated to the American Red Cross and Feeding America and provided a monetary and food donation to Convoy of Hope, whose efforts are focused on transporting product and other resources directly to frontline aid organizations.

 “It feels good to work for a company that truly delivers when the community is in need,” said Justin. “Campbell’s cares!”

High 5 Award Winners

In October, we held our annual High 5 Awards at the Franklin Institute in Philadelphia, Pa. to celebrate the people behind the remarkable achievements from fiscal 2024. Many of the recipients are from our manufacturing locations!

Chilean Sea Bass breaks the internet

Goldfish are so popular among kids, some adults only think of them as a childhood snack. To them, we said, “what if we called them Chilean Sea Bass, instead?” Chilean Sea Bass crackers look just like Goldfish, and taste just like Goldfish, because they ARE Goldfish. Except now they’re called Chilean Sea Bass, which is much more adult. So for one week, starting on Oct. 23, Goldfish was officially rebranded as Chilean Sea Bass, as a cheeky reminder to adults that Goldfish is still a go-to choice. 

Goldfish lovers went wild! The crackers made national headlines, went viral on social media and sold-out within two hours of launch making it Goldfish’s fastest limited time offer sellout to date. The campaign was a playful nod to grown-up tastes and brilliantly showcased Goldfish’s evolution from a children’s snack to a treat for the whole family. 

A big high five to the Denver, Pa. plant for their collaboration, creativity and care during the campaign! 


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